
Google has officially announced that they are closing the doors on their affiliate network just shy of it’s fifth birthday. The question on many peoples minds is very simply “why?”.
Head of Google Affiliate Network, J.J. Hirschle stated on the official GAN blog, “We’re constantly evaluating our products to ensure that we’re focused on the services that will have the biggest impact for our advertisers and publishers. To that end, we’ve made the difficult decision to retire Google Affiliate Network and focus on other products that are driving great results for clients.”
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If you feel that you’re the little guy or a small fish in a big pond – you’re probably right. With the enormous amount of online retailers coming into the marketplace it can be hard to stand out and get the attention of those big, amazing affiliates to see your potential.
On a daily basis we see and review many eCommerce stores that would like to join our ranks and have affiliates promote them. But one of our crucial deciding factors as to whether to approve a merchant or not is also based upon their potential to convert for affiliates and part of this ability to convert is site speed.
Running your affiliate program on just one network can at times seem like a handful, then again running your campaign on multiple networks can increase your workload by up to 2 or 3 times. Whilst the workload may seem larger the benefits of spreading your marketing efforts across platforms can outweigh the increase in workload and drastically increase your sales.
We are pleased to announce that Commission Factory has now integrated with the exceptional
Starting your
So you’ve started an affiliate program and presented it to the world, now it’s time to get those affiliates on board to promote your products or services. Whilst affiliate networks provide the platform and facilitate the medium between merchants and affiliates they are not responsible for recruiting new affiliates to your program. So it is important you make yourself aware of the ways in which you can find affiliates and promote your program.
We are definitely the type of company that believe in giving credit where credit is due, hence we are presenting to you “Affiliate Program Management” by Geno Prussakov – the definitive guide to running a successful affiliate program and sure to be the “Bible” of affiliate management for years to come. Before I continue please let me state that this review is not funded by the author in any way and is a personal opinion and a valid recommendation for a product I have truly enjoyed.