If you feel that you’re the little guy or a small fish in a big pond – you’re probably right. With the enormous amount of online retailers coming into the marketplace it can be hard to stand out and get the attention of those big, amazing affiliates to see your potential.
Succeeding with affiliate marketing and growing your business can be done as long as you have realistic objectives in mind and collaborate with your affiliates and network representatives.
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On a daily basis we see and review many eCommerce stores that would like to join our ranks and have affiliates promote them. But one of our crucial deciding factors as to whether to approve a merchant or not is also based upon their potential to convert for affiliates and part of this ability to convert is site speed.
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Running your affiliate program on just one network can at times seem like a handful, then again running your campaign on multiple networks can increase your workload by up to 2 or 3 times. Whilst the workload may seem larger the benefits of spreading your marketing efforts across platforms can outweigh the increase in workload and drastically increase your sales.
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We are pleased to announce that Commission Factory has now integrated with the exceptional Datafeedr service which will be available in their next software rollout in Nov/Dec this year.
For any affiliate that uses data feeds or has a number of price comparison sites then using a service like Datafeedr is an absolute must. Their software enables you to create and embed feeds into your WordPress blog via their plugin that integrates directly with affiliate networks and the Read the rest of this entry »
Starting your affiliate program for the first time can be a large learning curve with lots of lingo to be learnt. But the learning does not stop there as affiliate program management is a job in itself and with a little advice and learning from some of the industry professionals you yourself will be running a successful program. It is important to note that affiliate networks are not program managers, simply put they are platforms that provide merchants/advertisers with such services as tracking, reporting, hosting of creatives and datafeeds, payments to affiliates, new technologies and support.
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So you’ve started an affiliate program and presented it to the world, now it’s time to get those affiliates on board to promote your products or services. Whilst affiliate networks provide the platform and facilitate the medium between merchants and affiliates they are not responsible for recruiting new affiliates to your program. So it is important you make yourself aware of the ways in which you can find affiliates and promote your program.
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We are definitely the type of company that believe in giving credit where credit is due, hence we are presenting to you “Affiliate Program Management” by Geno Prussakov – the definitive guide to running a successful affiliate program and sure to be the “Bible” of affiliate management for years to come. Before I continue please let me state that this review is not funded by the author in any way and is a personal opinion and a valid recommendation for a product I have truly enjoyed.
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When starting an affiliate program for the first time there is a lot that you need to take note of and arm yourself with a considerable understanding of how an affiliate program works, how you interact with your affiliates and what role does an affiliate network have to play. Many merchants start an affiliate program with the mentality of “set and forget”, but this is one of the most disastrous decisions you can make when endeavouring down this road of paid on performance marketing.
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Finding the right, quality affiliates to promote you can be hard, but we shouldn’t always judge a book by it’s cover.
When it comes to affiliate marketing and the world of SEO (Search Engine Optimisation) we hear a lot of terms being thrown around like White Hat, Grey Hat, the sinister “Black Hat”, Spammers, Hackers and Adware. All legitimate labels, some worse than others, while others are significantly more desirable. Read the rest of this entry »